Creativity is according to me the most important factor of
entrepreneurship, without creativity you are going to have a bad time deciding
on new ideas and keeping your entrepreneurial activity on track. The definition
of creativity includes creating something new, and interesting, and is required
for almost everything you do, including entrepreneurship. Creativity is also often described as the
ability of doing old things in a new way. Entrepreneurship can be defined as
someone who undertakes the risk of starting a new business venture. Now I will
label creative entrepreneurship as using new and innovative ideas to begin a successful
business. Entrepreneurs don’t follow trends, but makes them. They are
constantly in deep reflective thought of the future. A lot of people state that
entrepreneurs try to forget what they learned in school, and what people tried
to teach them, they want to start over and think in their own uninfluenced
paradigm and always want to be a step ahead of competitive entrepreneurs. Failure
and what could go wrong is something creative entrepreneurs spend little time
thinking about and self-confidence is crucial! An important aspect of being
creative is your brain; you have to learn how to think creative. As we know, we
use different parts of our brain to do different things, and think differently,
for example, if we divide the brain into four quadrants, the upper left
quadrant will be used for mathematical, technical and analytical problem
solving. The lower left quadrant is used for planning, organizing and conservative
thinking while the lower right quadrant governs spiritual, interpersonal,
emotional and musical thinking. The remaining upper right quadrant grants us
artistic, holistic, imaginative and conceptual thinking. According to Herrmann
(as quoted by Proctor, 2010:54), a person is either a right brain thinker of n left brain thinker. To
become a better creative thinker, you must train yourself to use both sides and
all four quadrants of your brain equally to include all aspects of thinking
into your idea. It is always better to share your ideas with someone you can
trust and have a good understanding in what your idea includes. Another way to
be more creative in your entrepreneurship is to think about all problems as
opportunities, the bigger the problem, the bigger the opportunity. Sometimes to
be more creative is to really go out of your comfort zone and think completely
unlike you would normally think, use a low frequent used quadrant of your brain
and do something you will not normally do, then you will be surprised at how
much more ideas come into your brain that you have never thought about. Creativity
is not limited to artists and musicians; everybody has the ability to be
creative in certain fields. When you have mastered creative thinking, you can
take on problems that no one knows the answer to, especially in your
entrepreneurship. So if you plan on engaging in entrepreneurial activity, be
sure to develop your creative brain and don’t be scared to take chances, no
matter how plausible they may sound.
